Vital Plan Joins the B Corp Movement

Vital is B-Corp Certified

Vital Plan is one of just 10 herbal supplement companies worldwide to be certified as a B Corporation®. B Corporations are defined as those that “meet the highest standards of verified social and environmental performance, public transparency, and legal accountability, and aspire to use the power of markets to solve social and environmental problems.”

Becoming certified as a B Corp was a natural progression for Vital Plan. The certification process is tough and thorough, and it helped refine and reassert the company’s mission of making holistic health solutions accessible to anyone seeking optimal wellness.

Vital Plan was founded by the father-daughter duo Dr. Bill Rawls and Braden Rawls, who built the business with an unwavering commitment to integrity, honesty, and trust. As both a company and a business, Vital Plan is committed to creating high-quality and sustainable products, and to partnering with businesses, investors, and advisors who share the same core values.

There are currently more than 2,600 B Corporations in 60 countries who share the single unifying goal of using business as a force for good, and Vital Plan is humbled to be in such good company.

“The B Corp movement is one of the most important of our lifetime, built on the simple fact that business impacts and serves more than just shareholders—it has an equal responsibility to the community and to the planet.”
– Rose Marcario, CEO of Patagonia

What B Corp® Certification means for Vital Plan:


Vital Plan is proud to be one of 2,400 Certified B Corporations in over 130 industries and 50 countries with 1 unifying goal – to redefine success in business. For more information, visit 


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