Tart Cherry Gel

Reg. Price: $39.00

S&S Price: $35.10 (save 10%)

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Tart Cherry Gel

with Magnesium Glycinate

  • Promotes sleep quality and length*
  • Encourages a calm, relaxed mind*
  • Promotes post-exercise muscle recovery*
  • Supports a healthy cardiovascular system*
  • Provides antioxidant support*
  • A natural source of melatonin
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  • Promotes sleep quality and length*
  • Encourages a calm, relaxed mind*
  • Promotes post-exercise muscle recovery*
  • Supports a healthy cardiovascular system*
  • Provides antioxidant support*
  • A natural source of melatonin

Where Relaxation & Recovery Truly Gel

Welcome sweet dreams with Tart Cherry Gel, a unique formulation created by Dr. Bill Rawls to bring together two top ingredients for addressing stress and occasional sleeplessness naturally: Montmorency tart cherry extract and magnesium glycinate.

The juice of ruby-red Montmorency cherries is a natural source of the sleep-initiating hormone melatonin, plus it supports post-exercise muscle recovery and healthy heart function. Add in magnesium glycinate – an easily-absorbed form of the calm- and sleep-promoting mineral – and you’ve got the makings for a night of both rest and recovery, all in one dreamy little package.

Tart Never Felt (and Tasted) So Sweet

The juice of Montmorency tart cherries in Tart Cherry Gel has been highlighted in multiple studies for its ability to help promote sleep, and specifically to support the increase of sleep time and efficiency. Which is great news, but one thing stood out to us: Study participants had to drink as much as 8 ounces of juice before bed — not ideal for anyone seeking uninterrupted sleep.

Fortunately, through our extraction process, we were able to condense the equivalent of 10 ounces of Montmorency tart cherry juice into each little packet of Tart Cherry Gel. We’d call reducing the need for emergency bathroom trips in the middle of the night a good first step toward better sleep.

But just what is it about Montmorency tart cherries that make them such a natural sleep ally? For one, this variety of cherries is known to have one of the highest levels of naturally-occurring melatonin found in fruits. This hormone helps initiate sleep, and it plays a key role in regulating our sleep-wake cycle.

That said, the melatonin levels in Montmorency cherries are actually significantly lower than those found in typical melatonin supplements — and that’s a good thing, especially when it comes to addressing occasional sleeplessness. Why?

High-dose melatonin supplements have shown benefit for correcting significant sleep disruption like jet lag, but the long-term effects aren’t really known, and there’s concern it has the potential to disrupt quality sleep later in the night. A smaller, natural serving, however, more closely resembles the body’s natural production of melatonin for better sleep-wake cycle regulation.

Beyond sleep support, Montmorency tart cherries are also largely recognized for promoting cardiovascular and circulatory health. The credit goes to their phenolic acids, phytochemicals (plant chemicals) with impressive antioxidant actions.

Finally, the fruit has been shown in several studies to help promote muscle recovery after exercise. That makes them a handy tool for those seeking nighttime muscle and joint comfort.

There’s a 50% Chance You’re Missing This Essential Mineral

Magnesium is an essential mineral for our health, and one we have to get through diet or supplements (our bodies can’t produce enough on their own). We use it for more than 600 cellular reactions throughout the body, especially in the brain, heart, and skeletal muscles, and for regulating various neurotransmitters.


Given its ubiquitous role in wellness, it’s no surprise that falling short on magnesium intake — something that impacts more than half of American adults — is associated with occasional poor sleep quality. On the flip side, supplementing with magnesium has been shown to promote both more and better quality sleep. Here’s why.

Magnesium acts on the parasympathetic nervous system — nicknamed the “rest and digest system” — to promote calm and relaxation. This empowers you to have a healthy response to mental and physical stress, which in turn sets you up for a better night’s sleep.

The form of magnesium you take matters, which is why Dr. Rawls chose magnesium glycinate. It’s better absorbed by the body and doesn’t have the potential laxative effect of other forms of magnesium. Plus, glycine is an amino that promotes calm, offering you more support against stress.

No Mess, No Stress

To crib a line from William Shakespeare: Though our Tart Cherry Gel packets be but little, they have some fierce advantages over other supplement delivery methods and packaging.

For starters, our gel delivery system is super convenient. You’d have to take up to 6 capsules to get the same amount of tart cherry extract found in one packet’s worth of our gel, while a powder form would require preparing a beverage for mixing.

The packets themselves are handy, too. They travel well, so you can pack as many as you need in your toiletries kit, and leave the larger box at home. And the top tab tears off easily — just bend it a few times along the horizontal crease, then twist it off like you would a bottle cap.

With no pills, there’s no need for water to wash anything down, just enjoy the gel as is. It might be sweeter than you expect, and you may notice a few little magnesium crystals in some packets.

Perhaps best of all, the packaging is recyclable, so be sure to throw your packets in the recycling bin when you’re done.


"Easy to use, good taste, works quickly."

Lenore F. from IL


Suggested Use

Take 1-2 gel packets daily, depending on your desired level of support.

  • For occasional sleeplessness, take 1 packet, 1-2 hours before bed.
  • For ongoing cardiovascular support and stress moderation, take 1-2 packets daily.
  • To promote muscle recovery after exercise, take 1 packet after exercise.
this product is gluten free, gmo free, soy free, peanut free, egg/dairy free

This product is also free from: Fish/Shellfish, BSE/TSE, Artificial Color & Flavor

CherryPURE® Tart Cherry Extract (2% Proanthocyanidins)

A proprietary, clinically-studied extract of Montmorency Tart Cherry, standardized to proanthocyanidins. Tart Cherry proanthocyanidins have been shown to reduce exercise-induced muscle soreness, promote cardiovascular health, and improve sleep efficiency, just to name a few benefits.

Magnesium Glycinate

Magnesium is an essential nutrient important for many bodily processes, including muscle and nerve function. Magnesium glycinate is a gentle, well-absorbed form of the nutrient, known for its calming properties.

What’s Inside Matters

At Vital Plan, we pride ourselves on using optimal amounts for each ingredient and using clear, honest labeling for each product. You’ll find no hidden “proprietary blends” here: We believe you deserve to know exactly what goes into each bottle — and into your body. Each batch of capsules is quality-tested multiple times throughout the manufacturing process and sent to third-party labs for verification of ingredient purity and potency claims.


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Dr. Bill Rawls

ABOUT BILL RAWLS, M.D.

Dr. Rawls' groundbreaking approach to wellness comes from decades of practicing medicine, extensive research in alternative therapies, and firsthand experience helping thousands find their path to wellness. Dr. Rawls is a best-selling author and Medical Director of Vital Plan, an online holistic health company in Raleigh, N.C.

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